Click here to order Strategic Communications for Nonprofits

Strategic Communications for Nonprofits was first published in
1999. In this newly updated 2nd edition, the authors provide a
nuts-and-bolts guide to help nonprofits design and implement successful
communications strategies. The book offers a unique combination of
step-by-step guidance on effective media relations and assistance in
constructing and developing an overall communications strategy aimed at
creating social or policy change. It explains the basic principles of a
strategic communications strategy that will define the target audiences
you need to reach and tells how to develop the messages and messengers
you use to reach them. The book addresses specific issues like earning
good media coverage, building partnerships to increase available
resources, handling a crisis, and more. New and updated features
include: new case studies; new trends in media and branding; ethnic
media issues; and trends in technology.

The Authors
Kathy Bonk is a cofounder and executive director of CCMC.
Emily Tynes is a cofounder and executive vice president of CCMC.
Henry Griggs, a cofounder of CCMC, is a writer and communications consultant.
Phil Sparks is executive vice president and a cofounder of CCMC.
Each author has extensive experience working with policy issues.