WeBlog

Consistently Using One Style

Cecilia Snyder — Thu, 02 Sep 2010 15:03:09 -0400

The AP Stylebook, known as “The Journalist’s Bible,” is not only found in three different formats, but is also taking suggestions for its new and social media section.

Reaching New(er) Media

Mon, 26 Jul 2010 14:40:57 -0400

by Susan Boerstling

When developing press lists, include writers at new(er), less traditional media outlets. For instance, nonprofits working in California may want to target reporters from California Watch, an investigative-reporting project that started earlier this year. California Watch offers its reports to online, broadcast and print news media, generally for a fee. Or, you may meet a freelance writer that does newsgathering and writing. Add these contacts to your press lists.

Getting Ready for Census 2020

Phil Sparks — Tue, 15 Jun 2010 14:37:36 -0400

Cross-posted from the Census Project Blog.

Audio News Conferences

Phil Sparks — Tue, 01 Jun 2010 16:28:09 -0400

We all know that the American media is imploding. Thousands of reporters and journalists are out of work due to downsizing and layoffs. This is especially true in Washington, D.C., where the vaunted Hudson's Directory of journalists working in the nation's capitol has shrunk from over 400 pages in 2007 to a little over 200 pages in 2009. These trends are especially challenging for nonprofit communicators who want to draw media attention to national policy reports they issue.

Tracking Media Trends on Your Issues

Phil Sparks — Wed, 12 May 2010 16:01:24 -0400

The Communications Consortium Media Center regularly reviews media coverage on the various policy issues we support. The purpose of the tracking is to inform coalitions working on particular issues about how the media sees an issue, how it is currently covering the subject(s), who's quoted, and how the issue is being framed.

The Soul of “Those Who Tweet?”

Thu, 29 Apr 2010 13:40:53 -0400

by Marcela Howell, consultant, Communications Consortium Media Center

Is Social Media a Fad?

Kathy Bonk — Mon, 26 Apr 2010 12:09:39 -0400

Is Social Media a Fad? Do you need to convince others in your nonprofit that social networks matter? Join the million or so people who have watched a short video on YouTube. Try doing an office-wide screening. See the reaction and response from colleagues.

Census Advertising 2.0

Phil Sparks — Sat, 10 Apr 2010 09:29:52 -0400

When the 1990 decennial census rolled around, the Advertising Council of America, representing most of the big New York ad agencies and most of the TV and radio networks, produced so-called Public Service Advertising (PSAs) for hundreds of stations across the country urging the American public to participate in that year’s census. The Ad Council had been doing PSAs for the Census Bureau’s decennial census for 40 years up to that time.

Views on Health Care Reform

Cecilia Snyder — Tue, 06 Apr 2010 16:39:50 -0400

The Moving Forward Initiative released national polling information on Americans’ views on health care reform and reproductive health. Poll findings show that voters strongly support women’s health provision in health care reform.

Kaiser Foundation Health Tracking Poll

Cecilia Snyder — Sat, 03 Apr 2010 08:57:18 -0400

The latest Kaiser Foundation Health Tracking Poll finds the public still split on health care reform legislation, with 43 percent in favor and 43 percent opposed.

But the survey also shows that: