Tips, Tools, Trainings, and Trends

AP Stylebook Available in 3 Formats

Cecilia Snyder — Thu, 02 Sep 2010 14:44:28 -0400

The 2010 AP Stylebook is available as a printed spiral-bound book, a fully searchable online version and as a mobile application for your smart phone.

Updated every year, the 2010 edition includes the addition of Great Recession, tea party and The Conference Board. The new Stylebook features a social media section with terms like app, smart phone, Blu-ray and metadata.

Social Media Strategy

Cecilia Snyder — Tue, 10 Aug 2010 11:15:37 -0400

Many organizations are in such a rush to create an online presence that they create social media profiles without a strategy behind them.

Steve Richards of E-consultancy writes why that underlying strategy is essential, and how to create one.

Read his article to find out why social media should be treated similarly to traditional marketing efforts and how to target your efforts.

Social Media 101

Jason Shevrin — Fri, 16 Jul 2010 14:39:41 -0400

Hear from New York Times reporter David Pogue on how best to jump into social media with great tips on Twitter, Facebook and more...

Click here to read the article.

Journalists on Twitter

Jason Shevrin — Thu, 06 May 2010 14:12:53 -0400

Many reporters use Twitter as both a place to look for sources as well as an outlet to publicize their stories. Blogger Alice M. Fisher examines how PR professionals can use Twitter lists, as well as compiling a massive list of journalists on Twitter, complete with their titles, media outlets, and Twitter usernames. Click here to visit Fisher's post.

Doing Better Media Interviews: Quick Tips

Jason Shevrin — Fri, 23 Apr 2010 15:13:10 -0400

The following is excerpted from Chapter 9 - "Selecting and Training Spokespeople" - of CCMC's book, Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media.

Op-Eds & Letters to the Editor - Tips

Cecilia Snyder — Mon, 08 Mar 2010 15:23:01 -0500

Op-ed columns and letters to the editor give you the opportunity to communicate directly to the public, including influential decision-makers, and shape or frame a debate in your own words.

Op-Ed Quick Tips

Setting up a blog

Jason Shevrin — Tue, 02 Mar 2010 11:10:40 -0500

Veteran technology blogger Danny Sullivan writes about setting up a blog for a friend of his. The narrative provides good instructions for any person or organization looking to set up their own. It is very thorough, covering all different technical aspects, from site hosting to analytic services and site marketing.

While setting up a blog may seem daunting to someone new to the format, this article is a good guide through the whole process.

A Press Kit Primer

Cecilia Snyder — Fri, 26 Feb 2010 10:17:55 -0500

If you're getting ready for a press push, you want to make sure you can provide journalists with plenty of information. Having a well-stocked press kit ready to go puts you in position. Learn what should be in your kit on our Press Kit page.