Most social media campaigns are launched on Fridays, but it's actually more
effective to launch on a Tuesday, according to a YesMail Interactive study of
consumer engagement. It's also better to avoid launching too many campaigns
at the same time: brands with fewer, more focused campaigns saw markedly
better overall engagement levels than did brands with large numbers of social
media campaigns.

This news summary appeared in SmartBrief on Social Media on
06/25/2012