communications strategies for policy change
Even when you work hard to become a valuable source for a reporter, you may not end up in their story.
Ragan's PR Daily lists five reasons why, even if they interview you or your organization for a story, a reporter may not quote you.
The lesson is mainly that there are several factors out of your control. The article does, however, point to a few things you can do to improve your odds of being quoted in the final news story.