CCMC’s Training Center is an invaluable resource to non-profits as it provides access to a suite of communications tools and resources that are standard operating tools in communications, but are often cost-prohibitive to our partners.
Accessing information and resources in the Training Center and the Resource Library requires a username and password. These resources are available to you at no cost. We hope they will help you in your work and in the development of your communications strategy. We also hope that access to these kinds of resources will help your organization face its challenges whether they might be thinking about communications before a crisis occurs or training your experts to be good spokespeople.
The Training Center includes information and tips on, but not limited to:
- The basics of strategic communications and developing a strategic communications plan;
- Conducting research and targeting audiences;
- Framing and developing messages;
- Navigating a changing industry;
- Making the most of your resources;
- Earning good media coverage (including what to do when the media call; how to keep reporters interested, taking your cases to the opinion pages, making your website reporter friendly);
- Responding to a media crisis and managing backlash;
- Selecting and training spokespeople;
- Capitalizing on the power of partnerships; and
- Evaluating results
Becoming a member also allows access to:
- On-line campaign rooms;
- Press database; and
- Other resources