communications strategies for policy change
-
November 12, 2012
-
October 23, 2012
-
August 6, 2012
-
July 17, 2012
-
June 28, 2012
-
May 4, 2012
-
October 11, 2011
-
September 16, 2011
-
August 26, 2011
-
August 17, 2011
WeBlog
WeBlog is where CCMC‘s colleagues share their insights and ideas on media and communications.Common Copyright Mistakes
Thanks to Mark Luckie for this post
Nonprofit organizations still rely heavily on the Internet for images and video, but are not completely versed in the restrictions that apply to borrowing creations that are posted by others.
Mark Luckie's latest blog post lists the top 10 common misapprehensions regarding copyright use, including:
Who Watches News and Why
According to new research by Pew, Americans are spending more time following news and increasingly integrating new technologies into their news consumption habits. More than a third (36%) of Americans say they got news from both digital and traditional sources yesterday, just shy of the number who relied solely on traditional sources. Read more…
Consistently Using One Style
The AP Stylebook, known as “The Journalist’s Bible,” is not only found in three different formats, but is also taking suggestions for its new and social media section. Read more…
Reaching New(er) Media
by Susan Boerstling
When developing press lists, include writers at new(er), less traditional media outlets. For instance, nonprofits working in California may want to target reporters from California Watch, an investigative-reporting project that started earlier this year. California Watch offers its reports to online, broadcast and print news media, generally for a fee. Or, you may meet a freelance writer that does newsgathering and writing. Add these contacts to your press lists. Read more…
Getting Ready for Census 2020
Cross-posted from the Census Project Blog. Read more…
Audio News Conferences
We all know that the American media is imploding. Thousands of reporters and journalists are out of work due to downsizing and layoffs. This is especially true in Washington, D.C., where the vaunted Hudson's Directory of journalists working in the nation's capitol has shrunk from over 400 pages in 2007 to a little over 200 pages in 2009. These trends are especially challenging for nonprofit communicators who want to draw media attention to national policy reports they issue.
< Read more…
Tracking Media Trends on Your Issues
The Communications Consortium Media Center regularly reviews media coverage on the various policy issues we support. The purpose of the tracking is to inform coalitions working on particular issues about how the media sees an issue, how it is currently covering the subject(s), who's quoted, and how the issue is being framed.
Read more…
The Soul of “Those Who Tweet?”
by Marcela Howell, consultant, Communications Consortium Media Center Read more…
Is Social Media a Fad?
Is Social Media a Fad? Do you need to convince others in your nonprofit that social networks matter? Join the million or so people who have watched a short video on YouTube. Try doing an office-wide screening. See the reaction and response from colleagues. Read more…
Census Advertising 2.0
When the 1990 decennial census rolled around, the Advertising Council of America, representing most of the big New York ad agencies and most of the TV and radio networks, produced so-called Public Service Advertising (PSAs) for hundreds of stations across the country urging the American public to participate in that year’s census. The Ad Council had been doing PSAs for the Census Bureau’s decennial census for 40 years up to that time. Read more…