Newsweek recently announced it will cease distribution of its print magazine at the end of 2012, opting instead for a single online and tablet-oriented publication.

Newsweek’s decision to shift to a strictly electronic edition reflects rapid ongoing changes in the news industry. It also reveals both opportunities and challenges for nonprofits seeking media coverage. Read more…

While social media is certainly a key part in any nonprofit's communications plan these days, it should be integrated as part of a holistic strategy. Organizations need to choose the right amount of time to devote to social media. Too much focus will be at the expense of more integral parts of a communications plan, and too little can ignore an important way to connect to supporters. Read more…

By Regina D'Alesio, PR News Read more…

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Most social media campaigns are launched on Fridays, but it's actually more
effective to launch on a Tuesday, according to a YesMail Interactive study of
consumer engagement. It's also better to avoid launching too many campaigns
at the same time: brands with fewer, more focused campaigns saw markedly
better overall engagement levels than did brands with large numbers of social
media campaigns.

This news summary appeared in SmartBrief on Social Media on
06/25/2012

Media bias is increasingly talked, debated and ranted about.  The perception of media bias affects how much people trust the media, and how accurate the public believes the information they get from the news media is.  Media bias, and the general perception of media bias is only likely to get more and more important and the news cycle continues to be condensed and online media continues to proliferate. Read more…

A new study by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life project sheds light on the changing media landscape, which is becoming increasingly complex. The nationwide poll examined what types of media sources people go to when looking for a variety of local news topics. Read more…

Press releases are a fundamental part of an organization's communications toolkit. However, as online communications become a more integral aspect of most organizations' messaging, press releases take on new importance.

When posted online, releases are available to the public at large, most of whom are not reporters. A white paper from Thomson Reuters lists six ways to optimize your press releases for online visibility. Read more…

Facebook and market-share researcher ComScore have launched a service called Social Essentials, which examines how people interact with the brands they are fans of on Facebook. Read more…

This post is from our colleagues at the Renaissance Journalism Center. Read more…