Media bias is increasingly talked, debated and ranted about. The perception of media bias affects how much people trust the media, and how accurate the public believes the information they get from the news media is. Media bias, and the general perception of media bias is only likely to get more and more important and the news cycle continues to be condensed and online media continues to proliferate. Read more…
A new study by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life project sheds light on the changing media landscape, which is becoming increasingly complex. The nationwide poll examined what types of media sources people go to when looking for a variety of local news topics. Read more…
Press releases are a fundamental part of an organization's communications toolkit. However, as online communications become a more integral aspect of most organizations' messaging, press releases take on new importance.
When posted online, releases are available to the public at large, most of whom are not reporters. A white paper from Thomson Reuters lists six ways to optimize your press releases for online visibility. Read more…
Facebook and market-share researcher ComScore have launched a service called Social Essentials, which examines how people interact with the brands they are fans of on Facebook. Read more…
This post is from our colleagues at the Renaissance Journalism Center. Read more…
As more and more nonprofits embrace social media, there is a temptation to dive in head-first and immediately place a very large emphasis (and time commitment) in the area.
This may not be the best course of action for nonprofits, according to one of care2’s latest blog posts. Read more…
Fresh on the heels of Facebook’s launch of resources for journalists, Twitter has created Twitter for Newsrooms. The new section on Twitter’s website shows reporters how to use Twitter to find topics and sources, as well as how to publish stories and engage with their audiences. Read more…
by Susan Boerstling
The Chronicle of Philanthropy is a trusted source of information for the nonprofit world on philanthropic topics. They recently conducted a webinar on social media campaigns. A few of the many tips that I picked up include: Read more…
A recent study by researches at Yahoo! found that while there are millions of users on Twitter and millions of tweets, about half of tweets received by users of the messaging service are written by only about 20,000 users.
The study breaks down the sources from which most Twitter users receive information, and what kind of information they receive. It has important implications for any nonprofit trying to spread its message via the service. Read more…