communications strategies for policy change
Frank Bruni of The New York Times recently wrote an important column on recent trends in the nation’s media. Read the op-ed piece online here.
Facebook has become a critical tool for reporters, both to research and publicize their stories. Facebook is phasing in a new search tool called Graph Search, which allow more nuanced and targeted searches across the social network.
Because Graph Search allows reporters to more directly search for exactly the kind of organization, spokesperson, or even images they're looking for, nonprofits must ensure their Facebook presence is comprehensive enough to be "in the right place at the right time" as journalists embrace this new research method. Read more…
As most of the news industry shifts to an emphasis on their online products, reporters' roles are rapidly evolving. Because they are expected to produce stories involving a range of media (visuals, video, etc.), reporters today need a different set of skills from their print-only predecessors. Read more…
Even when you work hard to become a valuable source for a reporter, you may not end up in their story.
Ragan's PR Daily lists five reasons why, even if they interview you or your organization for a story, a reporter may not quote you.
The lesson is mainly that there are several factors out of your control. The article does, however, point to a few things you can do to improve your odds of being quoted in the final news story. Read more…
The Poynter Institute reports that the New York Times has phased out its social media editor position. The article explores what this means for the Times and how it reflects the newspaper's evolving view of social media in reporting.
Sree Sreenivasan, dean of student affairs at Columbia University's Graduate School of Journalism, writes a great article about the use of Twiiter among journalists and offers insight about what makes a good profile and best practices, including: