Jason Shevrin's blog
A Toolkit for Citizen Journalists

The Communication Intitiative Network's media development section presents a wealth of resources for communicators in the development sector. One of its recent posts is a toolkit from the International HIV/AIDS Alliance. The toolkit "intends to help citizen journalists around the world increase their impact in giving a local perspective on national and international issues related to sexual and reproductive health and human rights." Read more…

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Put Your News Where People Look For It


A new study by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life project sheds light on the changing media landscape, which is becoming increasingly complex. The nationwide poll examined what types of media sources people go to when looking for a variety of local news topics. Read more…

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When Online, Write Press Releases for the Public

Press releases are a fundamental part of an organization's communications toolkit. However, as online communications become a more integral aspect of most organizations' messaging, press releases take on new importance.

When posted online, releases are available to the public at large, most of whom are not reporters. A white paper from Thomson Reuters lists six ways to optimize your press releases for online visibility. Read more…

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Use Your Fans to Spread Your Message

Facebook and market-share researcher ComScore have launched a service called Social Essentials, which examines how people interact with the brands they are fans of on Facebook. Read more…

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Vietnam Reporting Project's New Website

This post is from our colleagues at the Renaissance Journalism Center. Read more…

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Why You Shouldn’t Always Embrace Social Media

As more and more nonprofits embrace social media, there is a temptation to dive in head-first and immediately place a very large emphasis (and time commitment) in the area.

This may not be the best course of action for nonprofits, according to one of care2’s latest blog posts. Read more…

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Twitter and Journalists

Fresh on the heels of Facebook’s launch of resources for journalists, Twitter has created Twitter for Newsrooms. The new section on Twitter’s website shows reporters how to use Twitter to find topics and sources, as well as how to publish stories and engage with their audiences.  Read more…

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What to Do When You Don't Know What to Write Online

If you've ever struggled to create content for your blog, Facebook page or Twitter feed, you're not alone. But there are simple steps to overcome writer's block and write good content promoting your organization's messages.

Nonprofit marketing expert Kivi Leroux Miller offers seven ways to come up with your next post or article. Click here to read her article

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Facebook and News Consumption

Facebook recently launched an effort called Facebook + Journalists. It’s an effort to make journalists more comfortable using Facebook as a resource in their reporting, as well as an attempt to get journalists to use Facebook to distribute their work. Read more…

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Why a Reporter May Not Quote You

Even when you work hard to become a valuable source for a reporter, you may not end up in their story.

Ragan's PR Daily lists five reasons why, even if they interview you or your organization for a story, a reporter may not quote you.

The lesson is mainly that there are several factors out of your control. The article does, however, point to a few things you can do to improve your odds of being quoted in the final news story. Read more…

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