communications strategies for policy change
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May 4, 2012
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October 11, 2011
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September 16, 2011
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August 26, 2011
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August 17, 2011
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August 10, 2011
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July 29, 2011
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May 27, 2011
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May 13, 2011
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May 9, 2011
Phil Sparks's blog
Complimentary Webinar on How Journalists Use Social Media
Increasingly, the mainstream media monitors the social media for story ideas, information that might not be obtained from any other source and trends. Of course, non-profits also use social media to "push" their stories out onto the mainstream. On Thursday, April 12th the Thompson Reuters news service is sponsoring a free webinar on "How Journalists Use Social Media To Uncover Today's Stories." Read more…
Online Chapters: Graphics and Materials
This is the second in a series of three blog posts on several chapters of the Communication Consortium Media Center’s book, “Strategic Communications for Nonprofits,” that are only posted online. The chapter now posted is titled: Producing Effective Graphics and Materials [pdf]. Read more…
“Posted Chapters” of CCMC Communications Guide Detailed
CCMC listed “lost” chapters in the final section of its 2008 book, Strategic Communications for Nonprofits. They were only summarized in the guidebook. The three online-only chapters will be outlined in this blog post and two others to follow. Read more…
I have seen this movie before!
I have seen this movie before! In the early 1980s, President Reagan attempted to cut back dozens of programs that directly affected the health and wellbeing of families and children. He tried to cut back Head Start and Food Stamps. He even tried to cut back the popular Special Supplemental Nutrition Program for Women, Infants and Children (WIC). This was all part of the so-called Reaganomics policy agenda. Read more…
Getting Ready for Census 2020
Cross-posted from the Census Project Blog. Read more…
Audio News Conferences
We all know that the American media is imploding. Thousands of reporters and journalists are out of work due to downsizing and layoffs. This is especially true in Washington, D.C., where the vaunted Hudson's Directory of journalists working in the nation's capitol has shrunk from over 400 pages in 2007 to a little over 200 pages in 2009. These trends are especially challenging for nonprofit communicators who want to draw media attention to national policy reports they issue.
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Tracking Media Trends on Your Issues
The Communications Consortium Media Center regularly reviews media coverage on the various policy issues we support. The purpose of the tracking is to inform coalitions working on particular issues about how the media sees an issue, how it is currently covering the subject(s), who's quoted, and how the issue is being framed.
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Census Advertising 2.0
When the 1990 decennial census rolled around, the Advertising Council of America, representing most of the big New York ad agencies and most of the TV and radio networks, produced so-called Public Service Advertising (PSAs) for hundreds of stations across the country urging the American public to participate in that year’s census. The Ad Council had been doing PSAs for the Census Bureau’s decennial census for 40 years up to that time. Read more…
Eve of the Census: Making Sure You Count
by Terri Ann Lowenthal
Census fans, excitement is in the air! Read more…